About Us

Ugen Trading House (UTH) was established in June’ 1997 and we are the leading trading firm in the Country dealing with Communication, Security, Fire, Safety, Rescue and other various equipments. Currently we have 39 dealerships from the global leading brands.

We are the pioneers and the market leader in the field of Communication, Security, Fire, Safety & Rescue systems as we have over 80% market share in the country.

UTH works with the clients closely, to enable them to achieve greater success, by providing “Knowledge, system solutions and services” through our continuous support.

Our Success lies with the ability to identify opportunities, build on them and synergize our group expertise.

Our products and solutions play essential roles in people’s lives:

Keeping them connected, keeping them moving, keeping them safe, keeping them thriving – Everywhere, Every day.

Our products also secure people, property, assets and add value to our customer’s operation.

That’s what sets us apart and drives us. This is why we are here, and why we do what we do.

For UTH there is no such thing as private sector or government. What that really means is that it is our joint responsibility to figure out what the big problems for Bhutan are and to solve them and create greater value for all its stakeholders. As ultimately team Bhutan should win.

We have two other units:

Ugen Earthmovers (UEM) was established in October 2006; is the leading construction equipment dealer in the Country. UEM provides total solutions for the construction and mining equipment (14 dealerships).

Ugen Auto was established in May 2017 with the dealership for Bharatbenz and FUSO commercial vehicles and buses in the Country (2 dealerships).